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Welcome to Heartland Realty LLC
Heartland Realty LLC specializes in Premier Flat Fee MLS Listings in the Greater Rockford, IL area (Winnebago, Boone, and Ogle counties).  We are a local IL Licensed Real Estate Brokerage based in Roscoe, IL and a member of the Rockford Area Realtors®.  Since 2003, we have been a local leader in Flat Fee MLS services and have listed and sold hundreds of homes with yearly total sales consistently in the multi-millions of dollars.
We strive for superior, prompt, and attentive customer service.  For detailed information about our $349 Premier MLS Flat Fee Listing Service, click the section below "For Sellers".

For Sellers
Why List with Heartland Realty LLC?
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Company Services
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Heartland Realty LLC
David Collins

Managing Broker
Roscoe, IL
Phone: 815-621-7973
Fax:  815-231-8337

Our Marketing Services
ALL included for $349!

  • MLS Listing (Rockford Area Realtors®)
  • Listing on our website (RFDhomes.com), Rockford Area Realtors®, and numerous other high-traffic real estate websites that share MLS data, such as Realtor.comZillowTruliaHomes.com.
  • Personal visit to your home to answer your questions at the time of listing - no other MLS flat fee company provides this service in our area
  • Digital pictures taken by us with a professional Cannon digital camera
  • Installation of one professional yard sign customized with your phone number
  • Pricing Assistance by providing a list of recently sold homes in your area
  • Open House Advertising in the MLS
  • Unlimited changes for no additional fee - changes include price, description, photo (that you provide), listing extension, etc.
  • See our reviews on Zillow

To get started listing your home or for more information, click here.

For sellers who simply do not want to handle the numerous details of getting from the buyer's initial offer to closing, Heartland Realty LLC offers an optional, professional negotiating and closing service.  Click here for details or click the "Company Services" tab at the top of the page.

Testimonials Page

We listed our home with Heartland Realty, LLC on a Monday at 12:00 p.m. and our first showing was scheduled at 5:30 p.m. It is a wonderful service for such a small fee. Our home went on the MLS system immediately and realtor.com within 24 hours. Realtors were able to see our home and it's features and were able to show the home for a percentage that we decided on in advance and listed on the MLS system. We sold our house exactly one week after it was listed with Heartland Realty, LLC. We had a total of 18 showings in that one week. This is a great service!!!!!!!!!!!!!!!!!!!!!!! Rob and Kim
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Recent Sales

According to a Rockford Register Star article, the Rockford area three month rolling average home price increased 6.6% from February 2017 to February 2018. This is the highest average in 11 years. The inventory of houses is still extremely low. If you ... Read more

Low Inventory, Sellers' Market

The 2018 real estate market is off to a great start. With low inventory, houses are selling very quickly even though we are still in the heart of winter. The threat of continued rising interest rates are pushing buyers to act quickly as well. If you ar... Read more

Quick Sales

It continues to be a seller's market with quick sales for houses that are priced right and in move-in condition. Here's a sample of recent quick sales that have listed with Heartland Realty LLC: 1202 University Parkway, Rockton: Sold in 1 day... Read more
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Disclaimer & Terms of Service: Information on this site deemed reliable, but not guaranteed.
Information may be provided by third parties and is not guaranteed nor warranted by Heartland Realty LLC.
All content on this site is subject to Federal Fair Housing and Equal Opportunity Laws

©2003-2018 Heartland Realty LLC

David M. Collins, Managing Broker  RFDhomes@gmail.com   Office: 815.621.7973   Fax: 815.231.8337 Roscoe, IL 61073